Gaming La Kour — Havery Pischedda

Designing a gaming culture for Réunion.

A living visual world for a local gaming community — built through identity, illustration, events and the formats that meet around play.

DESIGN LEAD · BRAND · COMMUNITY
2021 — NOW

CONTEXT / ROLE / CONSTRAINT

The problem behind the surface.

01 / CONTEXT

Gaming La Kour is a long-running design-leadership chapter rooted in Réunion. The work connects a central community identity with tournaments, streams, partnerships and formats that each need their own energy.

02 / CONSTRAINT

The system has to stay recognisable while moving across very different games, audiences and community moments. It cannot feel like one static esports badge applied everywhere.

03 / MY CONTRIBUTION

I lead the visual direction, build the illustration language and shape identities for the main platform and its satellite projects, giving each format its own character without losing the wider Gaming La Kour world.

01 / MAIN IDENTITY

A recognisable home for a local gaming community.

The central banner and flame wordmark establish an energetic world without reducing the community to a generic esports badge. They give streams, events and partnerships a clear point of origin.

Gaming La Kour Twitch banner — 01
The wide streaming banner establishes the central palette, character language and community tone.

The flame wordmark is the compact anchor of the wider visual world.

02 / CHARACTER FAMILY

Different ways to play need different people to represent them.

A cast of characters creates more range than a single mascot. Playing, calling, watching, competing and meeting in person can all belong to the same community without repeating one pose or stereotype.

The family turns an identity into a flexible content system.

03 / STREAMING & EVENTS

The system changes pace with the format.

Streaming and game-specific events require more immediate signals than the central identity. Dedicated illustrations keep the content specific while the line, palette and energy preserve continuity.

Gaming La Kour streaming illustration — 01
A dedicated scene for the streaming format.

Gaming La Kour Rocket League illustration — 02
A game-specific visual that still belongs to the wider system.

04 / SUB-IDENTITIES

Distinct voices, held by the same cultural direction.

La Pousse and Kings of Ping show how a satellite format can become recognisable in its own right without looking detached from Gaming La Kour.

La Pousse community identity — 01
La Pousse shifts the tone while keeping the hand-made energy of the parent world.

Kings of Ping becomes a tournament identity with its own memorable voice.

KEY DECISIONS

Clarity came from choosing what the system should do.

01
Build a cast, not a mascot
A flexible family of illustrated characters lets the identity show play, friendship, competition and everyday community life.
02
Give each format its own voice
Tournament and partner identities can shift in rhythm and lettering while keeping the same saturated palette and hand-drawn energy.
03
Design for a living community
The system is made to keep growing through streams, physical events, teams and new games instead of resolving into one fixed campaign.

WHAT THIS MAKES VISIBLE

A recognisable cultural system that can hold many gaming identities while remaining local, warm and alive.

Design leadership

Illustration system

Community identities

Events and streaming

NEXT PROJECTGlady

Build a cast, not a mascot

Give each format its own voice

Design for a living community

A recognisable cultural system that can hold many gaming identities while remaining local, warm and alive.