Glady — Havery Pischedda

From brand system to product coherence.

A visual system designed to stay recognisable and useful across a growing employee-benefits ecosystem — from product surfaces to the communications people live with every day.

LEAD BRAND DESIGN · PRODUCT COHERENCE
2023

CONTEXT / ROLE / CONSTRAINT

The problem behind the surface.

01 / CONTEXT

After a year within the design team, I was entrusted with redefining Glady’s image across an employee-benefits ecosystem spanning communication, a manager space, a mobile application and internal touchpoints.

02 / CONSTRAINT

The system had to bring pleasure and warmth back into the brand without discarding its foundations, while remaining practical for many formats, audiences and teams.

03 / MY CONTRIBUTION

I shaped the visual direction, typographic and colour system, illustrations, guidelines and reusable templates, then carried the same logic into product-facing surfaces, onboarding and internal communication.

01 / PRODUCT ECOSYSTEM

One identity, tested by different levels of utility.

The public website, manager space and mobile application do not have the same density or audience. The question was whether the system could stay recognisable while letting each surface remain useful first.

Glady public website using the visual system — 01
The public story uses colour and illustration to make a dense offer easier to enter.

Glady manager dashboard — 02
The manager space keeps the identity present while information hierarchy stays dominant.

Glady mobile application screens — 03
Mobile carries the same visual cues into a smaller, task-led interface.

Glady reusable product communication carousel — 04
A repeatable carousel connects product explanation with the wider communication system.

The visual language becomes credible when it survives a dashboard, a mobile task and a product explanation — not only a campaign image.

02 / VISUAL SYSTEM

Rules that create variety without losing recognition.

Colour, typography, illustration and modular isometric elements were designed as one production system. Reusable templates gave the direction enough structure to scale while leaving room for different messages.

Glady social and communication system — 01
A family of compositions shows the grammar working across recurring communications.

Glady colour typography and illustration system — 02
Colour, type and illustration behave as connected parts of the same system.

Glady reusable template system — 03
Templates turn the direction into a tool that other people can reuse.

Glady modular isometric landscape — 04
A small isometric vocabulary combines into larger visual stories.

Individual Glady isometric modules — 05
The landscape is assembled from reusable blocks rather than redrawn for every format.

Glady illustration system at landscape scale — 06
The same modules expand to a wide editorial scale without losing recognition.

Focused red Glady illustration composition — 07
A focused colour variation keeps the grammar intact while changing the mood.

01 / 07

The goal was not one signature layout. It was a family resemblance that remained visible across many layouts.

03 / INTERNAL COMMUNICATION

A brand also has to work for the people inside it.

Onboarding and team communication were not treated as secondary production. Support, Tech, People, CSE and Planning needed specific signals that remained clearly part of Glady, so collaborators could recognise and appropriate the system.

Glady employee onboarding communication — 01
Onboarding introduces the system through a real employee touchpoint.

Glady Support team communication — 02
Support receives a specific voice without leaving the Glady family.

Glady Support team identity tile — 03
Support

Glady People team identity tile — 05
People

Glady Planning identity tile — 07
Planning

01 / 07

04 / COLLECTIVE MOMENTS

The system makes room for a specific place and occasion.

Grand Rex, Accor Arena and Bal de la Marine each needed their own atmosphere. Shared composition rules keep the posters related while the venue and collective moment remain distinctive.

Consistency here is not repetition: it is the ability to recognise the same organisation through different moments.

KEY DECISIONS

Clarity came from choosing what the system should do.

01
Use colour as structure
A rich, sunlit palette made the brand more human and recognisable while giving teams a flexible way to organise many content types.
02
Pair expression with utility
The system separates expressive moments from denser functional surfaces, so personality does not compete with product use.
03
Standardise before scaling
Shared illustration modules and templates connect manager, mobile, marketing and internal surfaces instead of treating them as separate campaigns.

WHAT THIS MAKES VISIBLE

One visual logic connecting product, brand, internal communication and collective moments — while remaining usable by different teams.

Product ecosystem

Reusable visual system

Internal communication

Events and collaborators

NEXT PROJECTJus Mundi

Use colour as structure

Pair expression with utility

Standardise before scaling

One visual logic connecting product, brand, internal communication and collective moments — while remaining usable by different teams.