Jus Mundi
Jus Mundi is a global legal intelligence platform built to make international law and arbitration more accessible through technology. As a freelance Brand and Visual Designer, I contributed to the evolution of the brand across multiple initiatives, with a focus on coherence, hierarchy and premium visual execution.
Challenge
The brand already had strong foundations, but the ecosystem needed more consistency across products, sub-brands and communication layers. The challenge was to reduce fragmentation, strengthen the visual hierarchy and help the brand feel more mature, more unified and more intentional across touchpoints.
My approach focused on system rather than decoration. The work aimed to clarify the overall brand architecture, refine the visual language and create a stronger sense of continuity between corporate communication, product-adjacent materials and sub-brand expression. The ambition was to move toward a more premium, more controlled and more design-conscious identity.
System
The contribution extended across brand, digital and editorial surfaces, with particular attention to scale, consistency and usability. Rather than treating each output as a standalone asset, the work looked for stronger rules, clearer relationships between components and more stable visual logic across the ecosystem.
I worked on visual assets, communication materials and broader brand explorations intended to elevate the overall identity and make it feel more coherent across the company’s growing set of expressions. This included brand thinking, system refinement and execution across digital-first contexts.
The result was a stronger and more aligned visual direction, helping Jus Mundi move toward a more consistent, more premium and more scalable brand presence.
Role
Freelance Brand & Visual Designer
Scope
Brand refinement, visual systems, digital communication, editorial assets