Glady
Glady is an employee benefits platform designed to make everyday perks easier to access, use and enjoy. During my time within the company, I contributed to reshaping the brand into something warmer, more expressive and more coherent across product, marketing and internal touchpoints.
Challenge
The brand needed to feel more human, more memorable and more emotionally engaging, without losing clarity or scalability. The challenge was not to rebuild everything from scratch, but to strengthen the identity and turn an already established product into a more distinctive and consistent brand system.
The work focused on creating a visual language that felt more generous, more vibrant and more approachable. A richer palette, a sharper typographic hierarchy and a more expressive use of illustration helped move the brand away from a purely functional tone toward something more alive and recognizable.
System
Beyond isolated assets, the goal was to build a system that could hold together across multiple environments. The work extended across product interfaces, social media, employer brand, internal communication and digital marketing materials, with a constant focus on consistency, readability and flexibility.
I designed and refined assets across a wide range of touchpoints, helping align the product experience with the brand expression. The identity became softer, stronger and easier to deploy, while keeping the overall ecosystem more coherent from one surface to another.— Un(e) ancien(ne) client(e)
The result was a more expressive and more transversal brand language, designed to make Glady feel clearer, more engaging and more unified across every interaction.— Un(e) ancien(ne) client(e)
Role
Lead Brand Designer
Scope
Brand refresh, visual system, product, social, internal communication, employer brand